Founded in Brooklyn in 2005, Café Grumpy is built on good coffee, community, and ethical sourcing. Their beans are responsibly grown through direct trade relationships and roasted in-house to ensure each cup is as fresh and flavorful as it is intentional. But more than just coffee, Café Grumpy is about experience—one that’s warm, inviting, and just the right amount of cheeky.

The branding reflects this balance between playfulness and purpose. From the iconic grumpy face logo to the clean, no-fuss packaging, everything feels human and approachable. The visual language is bold yet minimal, allowing the personality to shine without overpowering the product. Bright color accents, clean type, and expressive linework help create a system that feels consistent but never boring.